SERVICES – An Introduction

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  • Customers are the assets of every business. Sales professionals must try their level best to satisfy customers for them to come back again to their organization.
  • Service refers to various processes which make sure customers are satisfied with the products and services of the organization.
  • The needs and demands of the customers must be fulfilled for them to spread a positive word of mouth. In the current scenario, positive word of mouth plays an important role in promoting brands and products.
  • After sales service makes sure products and services meet or surpass the expectations of the customers.
  • After sales service includes various activities to find out whether the customer is happy with the products or not? After sales service is a crucial aspect of sales management and must not be ignored.
  • Service plays an important role in customer satisfaction and customer retention. It generates loyal customers.
  • Customers start believing in the brand and get associated with the organization for a longer duration. They speak good about the organization and its products.
  • A satisfied and happy customer brings more individuals and eventually more revenues for the organization.
  • Service plays a pivotal role in strengthening the bond between the organization and customers.
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